Yours truly has been running around Hampstead setting up the Hampstead Village Card with local, independent businesses this week.
The idea is to encourage locals to choose these local businesses over the faceless multinationals and in so doing protect Hampstead from the "disease" that is turning most of Airstrip One (Britain) into a generic, robotic, corporate shopping mall.
You'll be able to buy the Hampstead Village Card for the mere snippet of a tenner at a local newsagent from the 1st of December and then, when you use local independent businesses throughout 2013, you'll receive a 10% discount.
£1 from each card will be donated to the local Marie Curie Hospice.
To further help these small Hampstead businesses, there'll be adverts (like the one above) in The Hampstonian 2013 and Hampstead Village Voice (edition 17 out in January 2013).
Yes, it's all hands on deck to help maintain Hampstead's character and community spirit and give the little shops, cafes and restaurants a fair chance against the Arsefcuks, McCrackdonald's and Tesco-Stressco's of Airstrip One who seem intent on taking over Hampstonia's green and pleasant land.
We shall fight them of the beaches... or at least on the Whitestone Pond!
Emmanuel Mustafa Goldstein,
Enemy of Big Brother and Commander in Chief of the Hampstead Navy.